On the Horns of a Dilemma

I think it was Yogi Berra who said: “When you come to a fork in the road, take it.” Can’t channel Yogi here, but maybe I can channel my readership here for some advice on a current dilemma.

Today’s story is tricky. On the one hand, I am pretty damn sure that the company that is ostensibly marketing my business started boycotting me this month. More on the details of this when I can speak more freely. Hence, the decision very recently to update the Etzlenu website and begin direct marketing. And I am very excited about this new step. A bit scared, I have to admit, but excited. HOWEVER.

I just read an article in today’s New York Times about a handful of companies that I admire (Patagonia, Ben & Jerry’s, etc.) that have decided not to advertise on Facebook, owing to its head-in-the sand approach to monitoring content. It’s a decision I completely support. Ironically, I just signed up for some limited pulsing for Etzlenu through the end of this month. However, starting July 1, I intend to join the protest.

SO READERSHIP: Here’s the question: How does a tiny business such as mine get the word out without doing commerce with Facebook?